Business Research Analyst

Tatu City requires a results-driven Business Research Analyst to collaborate closely with the Sales Coordinator and Real Estate Advisors, driving macro-level research at both regional and country levels. The role focuses on identifying high-growth industry sectors and pinpointing high-potential companies through structured market research and commercial intelligence. By analyzing industries, companies, investors, market trends, and expansion opportunities across East Africa and internationally, the Business Research Analyst builds a robust pipeline of qualified corporate prospects and delivers actionable insights that support data-driven sales strategies.

Responsibilities

• Market Research: Conduct continuous research on target industries, growth sectors, economic trends, investment flows, manufacturing expansion, logistics growth, retail expansion, data centres, FMCG, pharmaceutical companies, regional investment policies, SEZ developments, and infrastructure investments.
• Company Intelligence: Develop comprehensive company profiles including revenue, ownership, geographic footprint, existing facilities, planned expansions, and financial strength.
• Lead Generation: Generate qualified opportunities through building targeted databases.
• Industry Intelligence: Prepare Monthly Industry Reports, Market Opportunity Reports, Sector Analysis, Competitor Analysis, Country Investment Briefs, Client Demand Reports, and Client Profiles.
• Sales Support: Assist by preparing prospect briefs, providing benchmark data, supporting financial modelling, providing SEZ intelligence, researching comparable transactions, supporting proposal preparation, and preparing client meeting briefs.
• Market Intelligence Database: Maintain robust databases covering leading industry players and key stakeholders.
• Event Participation: Represent the company at investment forums, trade missions, and industry conferences.
• Reporting & Mapping: Produce Monthly Industry Intelligence Reports, Weekly Market Updates, Target Company Databases, Decision Maker Databases, Country Opportunity Reports, Competitor Analysis, Sector Deep-Dive Reports, Transaction Trackers, Market Opportunity Maps, and Decision Maker Mapping.

Requirements

• Education: Bachelor’s degree in Business, Economics, Financial Analysis, Mathematics, Physics, Real Estate, Engineering, Urban Planning, or a related field.
• Experience: 4 to 7 years of professional experience in market research, business intelligence, strategy consulting, corporate finance, or commercial real estate research.
• Technical Skills: Strong financial modelling experience using Excel or specialized modelling software, coupled with expertise in B2B market analysis and investment research.
• Domain Knowledge: Knowledge of industrial and commercial property markets across Africa is highly desirable.
• Personal Characteristics: Exceptional work ethic, strong analytical and critical thinking, commercial awareness, curiosity, an investigative mindset, excellent attention to detail, and a mature, energetic, pragmatic, and flexible approach.